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Factoids, factettes and fallacies: The problem of crossover research in the analysis of consumer responses to biotechnology

Paper ID Volume ID Publish Year Pages File Format Full-Text
33548 44984 2010 5 PDF Available
Title
Factoids, factettes and fallacies: The problem of crossover research in the analysis of consumer responses to biotechnology
Abstract

A sound appreciation of the factors governing community acceptance of innovation in biotechnology is crucially important to the ability of biotechnology to deliver solutions to problems of socio-economic and public health importance. However, much of the research on consumer acceptance has been carried out by individuals with formal expertise in fields other than the analysis of human behaviour. This crossover research results in a body of work that is based substantially on a relatively naïve, untutored approach to human behavioural science rather than on a thorough grounding in the subject. This paper describes, with examples, the potential for fundamental conceptual and methodological deficiencies to give rise to apparently plausible but misguided conclusions about consumer attitudes and behaviour and how they could be influenced. It is argued that, for biotechnological innovations to achieve their full potential for benefit, the appraisal of consumer and community reactions should be conducted using the same methodological standards and scientific rigour as those used to generate the innovations themselves.

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Publisher
Database: Elsevier - ScienceDirect
Journal: New Biotechnology - Volume 27, Issue 6, 31 December 2010, Pages 729–733
Authors
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Subjects
Physical Sciences and Engineering Chemical Engineering Bioengineering
Get Full-Text Now
Don't Miss Today's Special Offer
Price was $35.95
You save - $31
Price after discount Only $4.95
100% Money Back Guarantee
Full-text PDF Download
Online Support
Any Questions? feel free to contact us