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Segmentation studies provide insights to better understanding attitudes towards science and technology

Paper ID Volume ID Publish Year Pages File Format Full-Text
37197 45322 2014 3 PDF Available
Title
Segmentation studies provide insights to better understanding attitudes towards science and technology
Abstract

Values-based studies of people's attitudes towards science and technology not only provide great insights into what drives different attitudes to issues like climate change and genetically modified foods, but allow for segmenting the general public by homogeneous values. Such segmentations both provide better predictions of people's attitudes to new technologies or contentious science issues than age, sex, or other standard demographics, and allow a better matching of different messages with different community values.

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Segmentation studies provide insights to better understanding attitudes towards science and technology
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Publisher
Database: Elsevier - ScienceDirect
Journal: - Volume 32, Issue 3, March 2014, Pages 114–116
Authors
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Subjects
Physical Sciences and Engineering Chemical Engineering Bioengineering
Get Full-Text Now
Don't Miss Today's Special Offer
Price was $35.95
You save - $31
Price after discount Only $4.95
100% Money Back Guarantee
Full-text PDF Download
Online Support
Any Questions? feel free to contact us