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Trademarks and the patent premium value: Evidence from medical and cosmetic products

Paper ID Volume ID Publish Year Pages File Format Full-Text
37824 45635 2015 8 PDF Available
Title
Trademarks and the patent premium value: Evidence from medical and cosmetic products
Abstract

•Patent and trademark pairs are combined IP strategies that concern the same innovative project.•A novel method and database is proposed in order to gauge a patent and trademark pair.•Combined IP strategies function as a signaling device and expand patent protection.•Patent and trademark pairs enhance the premium value of patents.

The determinants of the premium value of patents for medical and cosmetic products are analyzed with respect to a complementary IP strategy such as trademarks. I discuss a novel method and database to gauge combinations of patent and trademark pairs regarding the same innovative project. The premium value is computed through a model of renewal decisions for the patent cohorts 1985–1990 that have been designated in the U.K. and Germany. After taking into the account several firm characteristics and patent indicators typically used in the literature, I find ample evidences that patent and trademark pairs are featured by higher valuations.

Keywords
Patent and trademark pairs; Signaling; Premium value of patents; Renewal decisions; Medical and cosmetic products
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Publisher
Database: Elsevier - ScienceDirect
Journal: World Patent Information - Volume 41, June 2015, Pages 23–30
Authors
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Subjects
Physical Sciences and Engineering Chemical Engineering Bioengineering
Get Full-Text Now
Don't Miss Today's Special Offer
Price was $35.95
You save - $31
Price after discount Only $4.95
100% Money Back Guarantee
Full-text PDF Download
Online Support
Any Questions? feel free to contact us