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Internal marketing of the patent information team in the corporate environment

Paper ID Volume ID Publish Year Pages File Format Full-Text
37937 45641 2014 6 PDF Available
Title
Internal marketing of the patent information team in the corporate environment
Abstract

•Corporate patent information team – the need for internal marketing.•Regular positive contact with new and existing clients and their managers is important.•Raising profile as major players in strategic company decisions is vital.

This article is a personal reflection by the author on the need for those patent information professionals working within large corporations to market themselves within their organisation, and hence increase the visibility of the patent information team and demonstrate the strategic value it adds to the organisation. It looks at why such internal marketing is necessary, and suggests some methods of achieving it successfully.

Keywords
Internal marketing; Corporate environment; Patent information services; Marketing; Client benefits; Client services; Risk mitigation; Strategic value
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Publisher
Database: Elsevier - ScienceDirect
Journal: World Patent Information - Volume 36, March 2014, Pages 16–21
Authors
,
Subjects
Physical Sciences and Engineering Chemical Engineering Bioengineering
Get Full-Text Now
Don't Miss Today's Special Offer
Price was $35.95
You save - $31
Price after discount Only $4.95
100% Money Back Guarantee
Full-text PDF Download
Online Support
Any Questions? feel free to contact us