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Technology and competitor mapping designed to support strategic business decisions ☆

Paper ID Volume ID Publish Year Pages File Format Full-Text
38096 45648 2012 4 PDF Available
Title
Technology and competitor mapping designed to support strategic business decisions ☆
Abstract

A business support tool has been created to show in a one-page matrix how a patent portfolio matches that of selected competitors and matches a current business strategy. The vertical axis of the matrix represents the business strategy and the horizontal axis describes products reflected in the patent portfolio. The work of defining the axes requires cooperation between the internal customer and the patent information professional, and this helps build a common language to enable positioning patent documents in the correct matrix cells. The matrix enables planning of new innovation areas and may suggest cooperation partners or acquisition targets.

► A one-page matrix business support tool shows how a patent portfolio matches a current business strategy. ► The matrix enables planning of new innovation areas. ► The matrix also may suggest cooperation partners or acquisition targets. ► Matrix development needs a common language between internal customer and patent information professional.

Keywords
Patent portfolio; Business strategy; Support tool; Competitor analysis
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Technology and competitor mapping designed to support strategic business decisions ☆
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Publisher
Database: Elsevier - ScienceDirect
Journal: World Patent Information - Volume 34, Issue 2, June 2012, Pages 124–127
Authors
,
Subjects
Physical Sciences and Engineering Chemical Engineering Bioengineering
Get Full-Text Now
Don't Miss Today's Special Offer
Price was $35.95
You save - $31
Price after discount Only $4.95
100% Money Back Guarantee
Full-text PDF Download
Online Support
Any Questions? feel free to contact us